If youve ever listened to a radio station, you may have wondered how they choose which songs to put on air. The answer is both simple and complex.
You may be amazed to learn that music choice in any show is very rarely down to the air personality. Today the scheduling of songs similarly involves sophisticated computer programs.
Heres how it works
Most radio stations, or now and then groups of stations employ a music director. Its his or her job to hear to all of the new releases that are sent on a weekly basis by record companies. These are known as promo copies and are propagated free of charge. Stations get them long before we ever hear them on air. There may be 20 or 30 of these delivered by post or even online as sound files each week. Record companies do this because playing the song on radio excites sales. When you hear a song you like, you will attempt to buy or order it at a music store.
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